Listen to "Macro Friction: The Competition You Don’t Control with Naveen Gunti, ex-American Eagle Outfitters" on Spreaker. Just translate your website into Spanish and launch in Mexico, right? Wrong. Dead wrong. Mexico is heavily cash-based, credit card acceptance rates are terrible due to fraud. International e-commerce is
March 09, 2026
Listen to "Delivering a Frictionless Experience with Tractor Supply’s Matthew Rubin" on Spreaker. Try designing a checkout flow that handles everything from dog food to pallets of cattle feed to live chickens. Now make it work flawlessly when your customer is standing on the far side of
February 23, 2026
Listen to "Content, Trust & AI Governance with PitchBook’s Rafael Carranza (ex-Microsoft, ex-Amazon)" on Spreaker. Two taps. That's all it took to reorder your regular Dunkin order through CarPlay while driving. Sounds like the perfect frictionless feature, right? Except it was quietly training customers to
February 09, 2026
