Why Conversion-First Thinking Is Hurting Your Brand’s Future with The Good’s Jon MacDonald

What if your website could do more than just convert—it could create a seamless digital experience that keeps customers coming back? 

Join hosts Chuck Moxley and Nick Paladino as they talk with Jon MacDonald, founder of The Good and Author of Behind the Click. With a portfolio of global brands including Adobe, Nike, and the Economist, Jon shares his top strategies for optimizing digital experiences. Plus, Jon opens up about his journey as an entrepreneur and lessons learned along the way.

In this Episode:

1. Why DEO is replacing CRO and how to avoid common digital mistakes.
2. Key takeaways from Behind the Click, including overcoming customer biases and barriers.
3. Actionable tips for site optimization, from streamlining checkout to addressing annoying pop-ups.
4. A breakdown of the psychology behind customer decision-making. 

Want a copy of Jon’s new book Behind the Click? Get 50% off when you order from thegood.com/btc using the code BTCPODCAST50. 

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